Whilst the glass manufacturing process itself offers diversity in terms of process innovations, additional visual enhancements and the interaction of dual (secondary) packaging afford additional opportunities to achieve differentiation and on-shelf appeal, and further enhance the attributes of the glass bottle itself.
Decorative techniques work together with the glass bottle to enhance the packaging – its shape and colours and the concept of "more is more” is prevalent in the packaging industry, with marketers expecting packaging to be innovative and eye-catching. Marketers are also turning to services like sleeving and labelling for special edition bottles and jars that mark brand milestones like birthdays and anniversaries.
Consol offers a number of different product enhancement services to meet customers needs. Close collaboration with Glass Decorations (www.Glassdecorations.co.za), affords us an opportunity to further extend our offering.